META ADS PERFORMANCE ENGINE FOR HOME SERVICES

WE RUN META ADS.
YOU CLOSE THE LEADS.

We help home-service companies generate a consistent flow of qualified opportunities through Facebook and Instagram advertising.

Built specifically for established home-service businesses
Live Meta Campaign Delivery

Targeted Homeowners

In your service area

Qualified Lead Inquiries

Delivered to your phone

You Close The Jobs

Your crew stays busy

01

Done-For-You Ad Creatives

Hooks, videos, graphics & high-converting copy

02

Dedicated Landing Page

Designed strictly to capture quote inquiries

03

Real-Time Lead Delivery

Inquiries land directly in your inbox or phone

THE HARD TRUTH ABOUT GROWING A SERVICE BUSINESS

YOU DON'T NEED MORE MARKETING.
YOU NEED MORE OPPORTUNITIES.

The Referral & Word-Of-Mouth Trap

Referrals are great, but you can’t turn them up when schedule slots are empty. Relying purely on word-of-mouth or passive Google searches leaves your monthly pipeline completely unpredictable and dependent on luck.

Waiting For Homeowners To Search You

When homeowners search Google, they are comparing 5 quotes at once and bidding down your price. Waiting for organic search means battling competitors in a race to the bottom instead of creating direct demand.

THE PARADIGM SHIFT

Interrupt Homeowners Before They Shop Competitors

Meta advertising (Facebook & Instagram) allows you to put irresistible offers directly in front of targeted homeowners in your exact service area—generating exclusive, high-intent quote requests directly for your crew.

ACTIVE DEMANDDirect-to-Consumer Ads

CLEAR DIVISION OF RESPONSIBILITY

WE HANDLE THE ADS.
YOU HANDLE THE SALES.

A complete, done-for-you Meta lead generation system built specifically to deliver qualified homeowner quote inquiries directly to your phone.

01
Positioning & Market Research

STRATEGY

We develop the offer, campaign strategy, targeting, and messaging tailored around your specific home service and target local market.

100% Handled By Rooka Digital
02
Ads & Copywriting

CREATIVE

We create ad concepts, copy, video scripts, hooks, and multiple high-impact ad creatives designed specifically to stop homeowners from scrolling.

100% Handled By Rooka Digital
03
Conversion Optimization

LANDING PAGES

We build dedicated, fast-loading landing pages designed around one clear objective: turning Meta traffic into qualified lead inquiries.

100% Handled By Rooka Digital
04
Meta Pixel & Optimization

CAMPAIGN MANAGEMENT

We launch, monitor, test, and optimize your campaigns inside your own Meta ad account so you maintain full transparency and ownership.

100% Handled By Rooka Digital
05
Real-Time Opportunity Delivery

LEAD GENERATION

Interested homeowners submit their contact details, job scope, and service area—turning into exclusive quote opportunities for your team.

100% Handled By Rooka Digital
06
Sales & Revenue

YOU CLOSE

Your business follows up with the leads, provides estimates, and closes the jobs. We keep the pipeline full so your crew stays busy.

Your Primary Responsibility
NICHE EXPERTISE

BUILT FOR HOME SERVICES.

We don't work with e-commerce stores, restaurants, or dentists. We build high-converting Meta ad campaigns strictly for established home-service contractors.

High Specialty

Permanent Lighting

Trimlight, Celebright, Gemstone & custom RGB architectural lighting installers.

Current Specialty SectorInquire for details
High Seasonal Demand

Holiday & Christmas Lighting

Seasonal residential & commercial holiday display installations.

High Volume

Pressure Washing & Soft Wash

House washing, roof cleaning, driveway sealing & deck restoration.

Recurring Service

Window Cleaning

Residential exterior window cleaning, gutter cleaning & solar panel care.

High Ticket

Landscaping & Hardscaping

Paver patios, retainment walls, lawn design & full outdoor transformations.

High Ticket

Roofing & Gutters

Residential roof replacements, inspections, repairs & seamless gutters.

Essential Service

HVAC Services

AC replacement, furnace installs, seasonal tune-ups & duct cleaning.

High Ticket

Pool Services & Builds

Pool installation, resurfacing, equipment upgrades & weekly maintenance.

High Intent

Moving & Storage

Local residential moving, long-distance moving & full packing services.

Quick Turnaround

Junk Removal

Property cleanouts, furniture hauling, construction debris & estate clearance.

High Ticket

Artificial Turf Installation

Residential backyard turf, putting greens, pet turf & commercial lawns.

High Ticket

Water Filtration & Softeners

Whole-home water filtration systems, reverse osmosis & water softeners.

Custom Service Area

Don't see your industry? Let's talk.

If you provide a high-value home service to local homeowners and have capacity for more jobs, Meta ads can work for you.

THE CHANNEL ADVANTAGE

WHY META WORKS FOR
HOME SERVICES.

Facebook and Instagram give your service business something referrals and SEO simply can't: the ability to actively create demand on demand.

01

REACH

Put your company directly in front of homeowners across your entire service area—not just the ones actively searching Google.

Local Homeowners
02

ATTENTION

Use compelling offers and scroll-stopping creative to interrupt homeowners mid-scroll and capture attention before competitors do.

Pattern Interrupt
03

DEMAND

Reach potential customers before they even begin searching competitors. Create demand instead of waiting for it to appear.

Demand Creation
04

SCALE

Increase or decrease advertising based on real campaign performance and your crew's current job capacity—no long-term contracts.

Flexible Volume

FROM FIRST CALL TO FULL PIPELINE

OUR PROCESS.

A clear, repeatable system that takes you from discovery to a scalable lead pipeline—without you touching a single ad.

Step 01

DISCOVERY

We learn your service, market, average job value, service area, capacity, and growth goals to build a campaign strategy that fits your business.

Step 02

BUILD

We develop your campaign, creative, messaging, audience targeting, and a dedicated landing page designed to convert your specific homeowner.

Step 03

LAUNCH

We launch your campaigns inside your own Meta ad account and begin generating real performance data from day one.

Step 04

OPTIMIZE

We monitor performance, test new creatives against winners, and make data-driven adjustments based on what the campaign data tells us.

Step 05

SCALE

When campaigns demonstrate strong performance, we look for opportunities to increase volume—matched to your crew's capacity.

CLEAR ANSWERS BEFORE YOU BOOK

FREQUENTLY ASKED
QUESTIONS.

TAKE THE NEXT STEP FOR YOUR PIPELINE

READY TO PUT META ADS
TO WORK FOR YOUR BUSINESS?

If you're a home-service company looking for another way to consistently generate opportunities, let's talk.

No pressure. We'll take a look at your business, market, and current lead generation strategy.